Ready for Anything | Rickie Fowler & Farmers Insurance

Farmers Insurance was coming to the end of its long-time partnership with pro golfer Rickie Fowler. To help Rickie’s audience see the link between golf and insurance, we demonstrated how preparing for the unexpected in golf is similar to preparing for the unexpected in life.

Role: Strategist | Campaign Results: 3.2% avg. engagement rate (goal was 3), 2,550,000 views, 82,572 likes, 317 comments, 4,758 shares.